Reading
A collection of interesting, insightful, and useful books on marketing, branding, advertising, strategy, business, and beyond. These are books I have read, am reading, or consider worth keeping close for the ideas, examples, and lessons they offer.
The Marketing Inspiration Book: 100 Illustrations of Marketing Excellence
The Marketing Inspiration Book is Dan White’s most playful and story-driven title so far, yet it is still rooted in rigorous marketing thinking and evidence….
The Smart Advertising Book: How to deliver advertising that grows your brand
The Smart Advertising Book is an essential guide for marketers, entrepreneurs, and business leaders who want to harness the full power of advertising to build…
The Smart Branding Book: How to build a profitable and resilient brand
The Smart Branding Book is a crisp, practical guide designed for anyone involved in building or managing brands, from entrepreneurs and students to experienced marketing…
The Smart Marketing Book: The Definitive Guide to Effective Marketing Strategies
Positioning: The Battle for Your Mind by Al Ries and Jack Trout
Marketing isn’t about having the best product. It’s about owning a specific spot in your customer’s mind. That’s the core message of “Positioning: The Battle…
Marketing Management by Kotler & Keller: The Textbook That Shaped Modern Marketing Strategy
For over five decades, Philip Kotler has been the voice guiding marketers through the complexities of their discipline. His “Marketing Management” textbook remains the gold…
