The Smart Branding Book is a crisp, practical guide designed for anyone involved in building or managing brands, from entrepreneurs and students to experienced marketing professionals. In a world where products and services can be quickly copied, the book argues that only trusted, recognizable brands offer a foundation for sustainable, profitable growth.
Key features:
- Concise, actionable advice: the book distills the latest methods and thinking on successful branding into accessible, bite-sized chapters.
- Clarity and accessibility: concepts are explained in straightforward language, enhanced by the author’s trademark hand-drawn illustrations, practical frameworks, and real-life business examples, making key ideas memorable and applicable.
- Brand-building from the ground up: explores what branding is, why it’s essential, and step-by-step strategies for developing brand identity, positioning, messaging, and audience connection.
- Cutting-edge concepts: covers topics such as developing distinctive brand assets, leveraging creativity and media, and measuring brand strength.
- For all audiences: whether you’re launching a new product or strengthening an established brand, this book is a valuable resource for practical inspiration and reference.
Table of contents highlights:
- Why branding exists
- Brand development
- Distinctive brand assets
- Brand building
- Leveraging creativity
- Leveraging media
- Brand measurement
About the Author:
Dan White is a respected marketing trainer and consultant with 30+ years of experience at firms like Kantar. His books are known for distilling complex strategic concepts into easily digestible, highly visual guides.
Why read this book?
- Byron Sharp (author of How Brands Grow) calls it “better than most university brand management books.”
- Perfect as a quick reminder, reference, or introduction to branding—ideal for students, agencies, or professionals needing a reliable, evidence-based foundation.
The Smart Branding Book gives every reader the building blocks for brands that last and grow in the modern business landscape.
