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		<title>Gancho Rusev</title>
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			<guid><![CDATA[https://ganchorusev.com/pickings/how-channel-diversity-transformed-dare-into-australias-leading-iced-coffee-brand/]]></guid>
			<link><![CDATA[https://ganchorusev.com/pickings/how-channel-diversity-transformed-dare-into-australias-leading-iced-coffee-brand/]]></link>
			<title>How Channel Diversity Transformed Dare Into Australia&#8217;s Leading Iced Coffee Brand</title>
			<pubDate><![CDATA[Wed, 26 Aug 2026 12:24:44 +0000]]></pubDate>
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			<pubDate><![CDATA[Wed, 12 Aug 2026 23:42:22 +0000]]></pubDate>
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			<guid><![CDATA[https://ganchorusev.com/books/positioning-the-battle-for-your-mind-by-al-ries-and-jack-trout/]]></guid>
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			<title>Positioning: The Battle for Your Mind by Al Ries and Jack Trout</title>
			<pubDate><![CDATA[Wed, 26 Aug 2026 12:35:31 +0000]]></pubDate>
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			<guid><![CDATA[https://ganchorusev.com/books/the-smart-marketing-book-the-definitive-guide-to-effective-marketing-strategies/]]></guid>
			<link><![CDATA[https://ganchorusev.com/books/the-smart-marketing-book-the-definitive-guide-to-effective-marketing-strategies/]]></link>
			<title>The Smart Marketing Book: The Definitive Guide to Effective Marketing Strategies</title>
			<pubDate><![CDATA[Wed, 26 Aug 2026 12:33:22 +0000]]></pubDate>
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			<guid><![CDATA[https://ganchorusev.com/books/the-smart-branding-book-how-to-build-a-profitable-and-resilient-brand/]]></guid>
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			<title>The Smart Branding Book: How to build a profitable and resilient brand</title>
			<pubDate><![CDATA[Wed, 26 Aug 2026 12:32:32 +0000]]></pubDate>
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			<title>The Smart Advertising Book: How to deliver advertising that grows your brand</title>
			<pubDate><![CDATA[Wed, 26 Aug 2026 12:31:42 +0000]]></pubDate>
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			<guid><![CDATA[https://ganchorusev.com/books/the-marketing-inspiration-book-100-illustrations-of-marketing-excellence/]]></guid>
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			<title>The Marketing Inspiration Book: 100 Illustrations of Marketing Excellence</title>
			<pubDate><![CDATA[Wed, 26 Aug 2026 12:30:20 +0000]]></pubDate>
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			<guid><![CDATA[https://ganchorusev.com/books/marketing-management-by-kotler-keller-the-textbook-that-shaped-modern-marketing-strategy/]]></guid>
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			<title>Marketing Management by Kotler &amp; Keller: The Textbook That Shaped Modern Marketing Strategy</title>
			<pubDate><![CDATA[Wed, 26 Aug 2026 12:28:45 +0000]]></pubDate>
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			<guid><![CDATA[https://ganchorusev.com/pickings/why-the-snickers-youre-not-you-when-youre-hungry-campaign-became-a-marketing-masterclass/]]></guid>
			<link><![CDATA[https://ganchorusev.com/pickings/why-the-snickers-youre-not-you-when-youre-hungry-campaign-became-a-marketing-masterclass/]]></link>
			<title>Why the Snickers &#8220;You&#8217;re Not You When You&#8217;re Hungry&#8221; Campaign Became a Marketing Masterclass</title>
			<pubDate><![CDATA[Wed, 26 Aug 2026 12:25:40 +0000]]></pubDate>
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			<guid><![CDATA[https://ganchorusev.com/pickings/comparison-is-the-thief-of-brand-growth/]]></guid>
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			<title>Comparison Is the Thief of Brand Growth</title>
			<pubDate><![CDATA[Mon, 21 Sep 2026 11:02:38 +0000]]></pubDate>
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			<title>Cookie Policy (EU)</title>
			<pubDate><![CDATA[Fri, 11 Sep 2026 19:08:14 +0000]]></pubDate>
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			<title>Contact</title>
			<pubDate><![CDATA[Fri, 11 Sep 2026 19:06:46 +0000]]></pubDate>
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			<guid><![CDATA[https://ganchorusev.com/pickings/when-less-became-more-how-gillette-turned-recession-resistance-into-a-200m-growth-story/]]></guid>
			<link><![CDATA[https://ganchorusev.com/pickings/when-less-became-more-how-gillette-turned-recession-resistance-into-a-200m-growth-story/]]></link>
			<title>When Less Became More: How Gillette Turned Recession Resistance Into a $200M Growth Story</title>
			<pubDate><![CDATA[Wed, 26 Aug 2026 12:22:45 +0000]]></pubDate>
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			<guid><![CDATA[https://ganchorusev.com/pickings/the-long-and-the-short-of-marketing-excellence-what-doves-campaign-taught-us-about-sustained-brand-growth/]]></guid>
			<link><![CDATA[https://ganchorusev.com/pickings/the-long-and-the-short-of-marketing-excellence-what-doves-campaign-taught-us-about-sustained-brand-growth/]]></link>
			<title>The Long and the Short of Marketing Excellence: What Dove&#8217;s Campaign Taught Us About Sustained Brand Growth</title>
			<pubDate><![CDATA[Wed, 26 Aug 2026 12:21:13 +0000]]></pubDate>
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			<guid><![CDATA[https://ganchorusev.com/pickings/mark-ritsons-nine-marketing-effectiveness-lessons/]]></guid>
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			<title>What makes Marketing effective? Lessons from Mark Ritson’s Effie Awards analysis</title>
			<pubDate><![CDATA[Wed, 26 Aug 2026 12:18:34 +0000]]></pubDate>
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			<guid><![CDATA[https://ganchorusev.com/pickings/how-lidl-conquered-britain-the-power-of-excess-share-of-voice/]]></guid>
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			<title>How Lidl conquered Britain: the power of Excess Share of Voice</title>
			<pubDate><![CDATA[Wed, 26 Aug 2026 12:17:59 +0000]]></pubDate>
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			<guid><![CDATA[https://ganchorusev.com/pickings/mark-ritson-on-the-power-of-apples-brand-positioning/]]></guid>
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			<title>The power of Apple&#8217;s brand positioning: three words that built a trillion-dollar brand</title>
			<pubDate><![CDATA[Wed, 26 Aug 2026 12:17:09 +0000]]></pubDate>
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			<guid><![CDATA[https://ganchorusev.com/pickings/mark-ritson-on-the-effectiveness-of-febrezes-award-winning-ad/]]></guid>
			<link><![CDATA[https://ganchorusev.com/pickings/mark-ritson-on-the-effectiveness-of-febrezes-award-winning-ad/]]></link>
			<title>The effectiveness of Febreze&#8217;s award-winning ad: a masterclass in Brand Diagnosis</title>
			<pubDate><![CDATA[Wed, 26 Aug 2026 12:15:30 +0000]]></pubDate>
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			<guid><![CDATA[https://ganchorusev.com/pickings/when-every-ad-became-a-tide-ad-defending-market-dominance-through-creative-genius/]]></guid>
			<link><![CDATA[https://ganchorusev.com/pickings/when-every-ad-became-a-tide-ad-defending-market-dominance-through-creative-genius/]]></link>
			<title>When every ad became a Tide ad: defending market dominance through creative genius</title>
			<pubDate><![CDATA[Wed, 26 Aug 2026 12:13:45 +0000]]></pubDate>
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			<guid><![CDATA[https://ganchorusev.com/pickings/when-a-fake-movie-became-real-marketing-gold-tourism-australias-dundee-masterclass/]]></guid>
			<link><![CDATA[https://ganchorusev.com/pickings/when-a-fake-movie-became-real-marketing-gold-tourism-australias-dundee-masterclass/]]></link>
			<title>When a Fake Movie Became Real Marketing Gold: Tourism Australia&#8217;s Dundee Masterclass</title>
			<pubDate><![CDATA[Wed, 26 Aug 2026 12:12:26 +0000]]></pubDate>
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			<guid><![CDATA[https://ganchorusev.com/pickings/mark-ritson-on-the-contrary/]]></guid>
			<link><![CDATA[https://ganchorusev.com/pickings/mark-ritson-on-the-contrary/]]></link>
			<title>Rethinking Brand Management: key lessons from Mark Ritson’s contrarian approach</title>
			<pubDate><![CDATA[Wed, 26 Aug 2026 12:10:31 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://ganchorusev.com/pickings/ritson-marketing-what-matters/]]></guid>
			<link><![CDATA[https://ganchorusev.com/pickings/ritson-marketing-what-matters/]]></link>
			<title>What does and doesn&#8217;t matter in modern marketing</title>
			<pubDate><![CDATA[Wed, 26 Aug 2026 12:08:47 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://ganchorusev.com/pickings/brands-need-more-than-salience-to-grow/]]></guid>
			<link><![CDATA[https://ganchorusev.com/pickings/brands-need-more-than-salience-to-grow/]]></link>
			<title>Brands Need More Than Salience to Grow</title>
			<pubDate><![CDATA[Wed, 26 Aug 2026 10:58:01 +0000]]></pubDate>
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			<guid><![CDATA[https://ganchorusev.com/pickings/]]></guid>
			<link><![CDATA[https://ganchorusev.com/pickings/]]></link>
			<title>Pickings</title>
			<pubDate><![CDATA[Fri, 11 Sep 2026 19:08:50 +0000]]></pubDate>
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			<guid><![CDATA[https://ganchorusev.com/post_grid/pickings/]]></guid>
			<link><![CDATA[https://ganchorusev.com/post_grid/pickings/]]></link>
			<title>Pickings</title>
			<pubDate><![CDATA[Sun, 04 Dec 2022 21:46:28 +0000]]></pubDate>
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			<guid><![CDATA[https://ganchorusev.com/post_grid/books/]]></guid>
			<link><![CDATA[https://ganchorusev.com/post_grid/books/]]></link>
			<title>Books</title>
			<pubDate><![CDATA[Sat, 21 Aug 2021 11:16:57 +0000]]></pubDate>
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			<title>Reading</title>
			<pubDate><![CDATA[Fri, 11 Sep 2026 19:10:16 +0000]]></pubDate>
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