Gancho Rusev https://validator.w3.org/feed/docs/rss2.html Contact Positioning: The Battle for Your Mind by Al Ries and Jack Trout The Smart Advertising Book: How to deliver advertising that grows your brand Why the Snickers “You’re Not You When You’re Hungry” Campaign Became a Marketing Masterclass Pickings How Channel Diversity Transformed Dare Into Australia’s Leading Iced Coffee Brand When a Fake Movie Became Real Marketing Gold: Tourism Australia’s Dundee Masterclass The Long and the Short of Marketing Excellence: What Dove’s Campaign Taught Us About Sustained Brand Growth The Smart Branding Book: How to build a profitable and resilient brand The Smart Marketing Book: The Definitive Guide to Effective Marketing Strategies Cookie Policy (EU) When Less Became More: How Gillette Turned Recession Resistance Into a $200M Growth Story Rethinking Brand Management: key lessons from Mark Ritson’s contrarian approach How Lidl conquered Britain: the power of Excess Share of Voice What makes Marketing effective? Lessons from Mark Ritson’s Effie Awards analysis The effectiveness of Febreze’s award-winning ad: a masterclass in Brand Diagnosis The power of Apple’s brand positioning: three words that built a trillion-dollar brand Pickings Marketing Management by Kotler & Keller: The Textbook That Shaped Modern Marketing Strategy Reading When every ad became a Tide ad: defending market dominance through creative genius Books What does and doesn’t matter in modern marketing